dsp· by gregor hochmuth

Introducing Community Analytics

In Community Management on 13 August 2008 with 2 comments

The industry of measuring how many visitors you have, what they click on and what turns them away is enormous these days. The reasons are financial and therefore quite obvious — especially when you’re talking about e-commerce sites and sites that depend on advertising.

But when you’re running a site that’s built around people and the content they bring to you, there is another set of questions that’s just as important: Is your community working? Are people nice to each other and respect your guidelines? How do you know?

Visitor counts, bounce rates and browser statistics won’t help you much here. A new kind of analytics, with new tools, measurements and methods, is needed — so let’s start talking about community analytics.

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